Product Review: Matt’s Rub from Midwood Smokehouse

Monk: After interviewing pitmasters Matthew Berry and Michael Wagner from Midwood Smokehouse, I took home a bottle of the (at the time) recently-released Matt’s Rub. Nearly two years later and I have certainly put it through its paces on a variety of meats.

Most recently I used the rub for pork belly burnt ends I smoked for this year’s Super Bowl following this recipe from Hardcore Carnivore. After cubing the 9 lb. pork belly, I tossed them in the rub to evenly coat before placing on a cooking rack and placing in the smoker for two hours.


After two hours (rotating the racks in the smoker after an hour), I tossed them in a sauce mixture of Sweet Baby Ray’s, local honey, and chicken broth before putting back onto the smoker in an aluminum pan for another 2 hours total.

In total, after 4 hours I had pork pillows perfect for Super Bowl snacking. I have extolled the virtues of pork belly burnt ends before and I wasn’t let down by smoking them for the big game, both in terms of results as well as time spent. Each bite was well-balanced between spice, smoke, and sweetness.

And what about Matt’s Rub? The rub itself has a slight kick but I have found it to be a great all purpose rub. From this pork belly to pork butts, pork tenderloins, chuck roasts, chicken, and burgers, each time I was quite pleased with the results.From that conversation almost 2 years ago, here’s what Mathew and Mike each used it on, at least back then:


Is it an all-purpose rub? It can go on anything? What do you use it most on at home?
MB: At home? I use it on burgers the most. I cook a lot of burgers at home.
MW: I would use it on beef and pork. I would use it on chicken with maybe a little more black pepper, just cause that’s the way I like it. I mean anybody that knows anything about dry rubs, if they make one its going to have all of this in it.

Midwood Smokehouse has also since introduced a line of sauces, which we briefly discussed in that same conversation. Maybe next time maybe I’ll use their Matt’s Original Sauce instead of the mass-produced Sweet Baby Ray’s.

You can purchase Matt’s Rub online and at all Midwood Smokehouse locations.


Discover more from Barbecue Bros

Subscribe to get the latest posts sent to your email.


Leave a Reply